Author Archives: Trevor M.
Create a (nearly) Free Campaign Website without Code
May 8, 2012 | Written By: Trevor M.
We offer political website design to campaigns at some of the most competitive rates in our industry. However, we come across campaigns without the means to develop a proper website or online strategy. In these cases, we often offer advice on how a campaign can design a (nearly) free campaign website (between $20-$50 to ...
Is Your Company Late to the Mobile Party?
April 12, 2012 | Written By: Trevor M.
From the Wall Street Journal: With half of the total U.S. population already accessing the Web through smart phones and tablets, a mobile platform is a necessity. Web 3.0 isn’t coming—it’s already here. And it’s all about mobile interaction. If ...
Maxed Out on Facebook Friends? How to Bypass the Friends Limit
April 9, 2012 | Written By: Trevor M.
We work with countless politicians, businesses and non-profits that have started regular Facebook pages for their organizations. One of the major downsides to this is Facebook’s 5000 friend limit. I can’t count the number of elect officials alone I’ve come ...
Keeping your head in the game: How to build a long-term social networking strategy
March 8, 2012 | Written By: Trevor M.
From Salsa Commons: Talking from the heart may be what motivates supporters, but when it comes to building a long-term social network strategy there’s no substitute for having your head in the game. The Environmental Working Group, whose disciplined and data-driven ...
The Five Commandments of Digital Media
September 30, 2011 | Written By: Trevor M.
From Campaign & Elections Magazine: The secret to a successful digital and social media campaign isn’t cultivating the biggest fan list or the most followers. A campaign can do more with 100 online zealots than with 1,000 passive Facebook fans. That’s ...
25 Cool Ways for Your Campaign or Non-Profit to Grow on Nation Builder
September 10, 2011 | Written By: Trevor M.
To continue on Nation Builder, here are 25 cool ways you can use their CMS to grow your organization… Beyond beautiful websites, NationBuilder has an insane amount of built-in tools for leveraging the passion of your volunteers and staff – at ...
Managing Your Online Campaign with Nation Builder
September 10, 2011 | Written By: Trevor M.
We recently designed our first website using the new campaign content management system (CMS) nationbuilder.com. Nation Builder offers a very impressive, powerful, and easy to use system that truly allows campaigns to take online organizing to the next level. Read more ...
Facebook Users are More Politically Active, Pew Says
June 23, 2011 | Written By: Trevor M.
A study released yesterday by the Pew Internet & American Life Project finds Facebook users are far more likely to be politically engaged: Our survey was conducted over the November 2010 elections. At that time, 10% of Americans reported that they ...
Down Home Digital: Mobile Campaigning: Making It Big on the Miniature Screen
June 12, 2011 | Written By: Trevor M.
by Steve Pearson and Ford O’Connell for Campaigns and Elections magazine. No matter how big or small your campaign, you need to be thinking about the size of the screen your constituents use to interface with your materials. What was ...
MEDILL REPORTS: Facebook, Twitter reign supreme in politics, but watch out for the iPad
April 25, 2011 | Written By: Trevor M.
Watch Street Consulting was recently mentioned in an article about the use of technology on campaigns. An excerpt from the story is below. You can read the full story here. Challenge: Breaking out of the crowd But with everyone on ...
